B2B eCommerce - Complete Digital Catalog to Improve Product Search
One of eCommerce flagship advantages is none other than the availability of digital product catalogs to showcase goods and/or services to the end users.
This applies to both B2B and B2C businesses regardless of the difference in target audiences.
The advent of product catalog essentially, can be credited to the shift in consumer buying behaviour where more and more consumers are buying online.
Revenue in the eCommerce markets amounts to USD 3.7 million with user penetration of 62.5% in 2019 -Statista
It is apparent from this report that eCommerce is a strong market force and businesses are hopping on the bandwagon at the drop of a hat.
Subsequently, due to the increase in market players, the question boils down to how can a business remain competitive in a slowly saturating market.
Having a user-friendly, comprehensive, and responsive digital catalog is one way to achieve this.
If that is not enough, a complete digital catalog on an eCommerce platform is also shown to improve product search, checkout rate, and sales conversion.
Why Your B2B eCommerce Store Needs A Digital Catalog?
As compared to the conventional print catalog, the digital version of these catalogs are advantageous in the following ways;
1. Digital Catalog Makes Your eCommerce Store More Accessible
The buying journey for users is simplified and facilitated better when you have clear product information showcased through a comprehensive digital catalog.
Digital catalog allows users to browse, research, and compare between products easily and this is greatly valued by the increasingly autonomous consumers out there.
Within the B2B space, 30% of B2B buyers report that they research at least 90% of products online before purchasing-Accenture
It is common for B2B businesses to have an extensive product portfolios especially among manufacturers and suppliers which may result in a large volume of catalog.
To avoid information clutter or having your catalog looking like a product list instead, the need for classification based on categories, brands, or demands is crucial in order to get a clear overview of all products.
At the same time, it is also important for businesses to optimize the user’s digital experience by implementing a clean and organized interface that is equally convenient for the users to maneuver through.
2. Digital Catalog Makes Your eCommerce Store More Engaging
High definition product images with zoom-in function, highlights for products under promotion, internal hyperlinks to other webpages, interactive pop-ups, responsive call-to-action (CTA) button, etc., are some of the features of digital catalog.
Just imagine the user engagement potential that you can uncover by utilising these features properly and users are always appreciative of anything more than just plain text and still images.
38% of users will stop engagement and leave a website if they find the web layout unattractive -Adobe
You can increase users' session duration spent on your store while simultaneously reducing your bounce rate. This increases the probability of successful checkouts as well.
3. Digital Catalog Extends Your Brand Reach
Not limiting to only digital catalogs, any forms of online presence are effectively extending your branch reach i.e, social media and email marketing list.
However, it is always advisable for your business to start off with a digital product catalog in order to ease the sharing process later.
The presence of digital catalogs extent the brand reach beyond your existing customer’s list by attracting potential new customers through an omni-channel approach.
Through digital catalogs, users can bookmark a product, list as favourites, leave comments and reviews, plus more. They also have the option to share the catalog’s link to friends and families for instance, which further extends your reach.
Therefore, it is the perfect opportunity for businesses to grow lead’s base on top of connecting with more customers.
4. Digital Catalog Increases Sales Conversion
Over the years, eCommerce has evolved in terms of functionality, design, and accessibility to facilitate better towards achieving the ultimate business goal - higher revenue.
The function of a digital catalog is fundamentally to make it easier for users to purchase and has become a crucial part of the B2B omni-channel selling strategies.
How does it work? Basically, by having digital catalogs, it reduces the steps to purchase throughout the whole purchasing experience for users.
The fewer the steps that users need to undergo, the higher the conversion rate.
The whole mechanics behind this is to leverage on customers buying impulse by allowing them to purchase directly from online digital catalogs.
How Dropee’s Digital Catalog Can Improve Your Product Search
At Dropee, we aim to create a digital catalog that will streamline your way of selling with these features that are specifically designed to improve user’s product search and discovery;
High-resolution (HD) product images
Inventory availability notification
Advanced search function
Customer-specific pricing, promotion, and product catalog customization
Product catalog sync according to users’ searches
Relevant product suggestion with specific pricing
Hurry! Get Your Own Digital Catalog from Dropee
Experience it yourself, on the power of up-to-date digital catalogs in improving your product discovery and ultimately leading to a higher sales conversion with Dropee.
Request for a free demo now and learn more on what Dropee can offer!
If you want to read more on the topic of digital catalog, do read our previous article on “5 Steps to Produce An Impressive Digital Product Catalog” here.